Outlook is microsoft’s new data collection service
With Microsoft’s rollout of the new Outlook for Windows(new window), it appears the company has transformed its email app into a surveillance tool for targeted advertising. Everyone talks about the privacy-washing campaigns of Google and Apple as they mine your online data to generate advertising revenue. But now it looks like Outlook is no longer simply an email service; it’s a data collection mechanism for Microsoft’s 801 external partners and an ad delivery system for Microsoft itself. Here’s how and why.