Chinese app design: weird, but it works. Here's why
Chinese app design looks weird. But, they work just as well as other apps and websites around the world. Why is that? I mean, it's cluttered, overwhelming for the eyes, and kinda just throws a bunch of things at you. Turns out, beneath the incredibly cluttered user interface lies undeniable psychology. In this video, I cover why this « cluttered and weird » design is necessary, how physical space correlates with Chinese software design, why Chinese users might prefer mobile over desktop altogether, and how all of this impacts us.